Vanity numbers can be remembered easily because they attract the attention of interested customers. A business contact number that stands out will help your company gain an advantage over businesses that offer the same goods and services. Customers are more likely to contact you first because it was your business that they noticed first among companies that have identical products and services. The way a vanity number catches the attention of callers gives you a better chance at recruiting new customers because prospective clients will call you first.
Vanity numbers also provide a free incoming call service, increasing the possibility of receiving calls from interested and current clients. This telecommunication service lets callers contact you through your vanity number free of charge. The costs of the call will be billed to your company. This free incoming call service will compel customers to contact your company. Prospective customers who have questions with regards to your goods and services will be encouraged to dial your phone number. A free call for customers is an effective way to persuade callers to contact your business regularly.
A free incoming call service for callers also sends them the message that your company cares for its patrons. Customers will think of your business as an entity that is willing to shoulder the costs of a call so clients can relay their concerns free of charge. Customers will certainly appreciate this service and have more confidence in dealing with your company. Because they know that you are the one paying for the calls, your company will be regarded as reliable. This will lead them to do more business deals with you and invest more in your company.
Although having a vanity number gives you an advantage over your competition, it does not guarantee success in your chosen industry. There are several things that you need to consider to fully maximize the benefits this number will give your business. Listed below are guidelines for employing vanity numbers.
- Relevance – The vanity phone number that you use should be relevant to the type of service or product that you are selling. Using a vanity telephone number that is unrelated to your business will only attract irrelevant calls. If you are a company that sells used cars, the vanity phone number 1800-USEDCAR would be suitable for your business. From just looking at your business phone number, customers will instantly know what your business is offering.
- Catchy – A vanity number that is catchy will help you to attract the attention of customers much faster. The vanity number example above, 1800-USEDCAR, does not only effectively promote your business but is also recognized easily by prospective clients looking for a used car dealer. A catchy vanity telephone number also has a higher chance of getting second tier promotion such as word of mouth marketing.
- Simple – Vanity numbers that are simple are easier to remember. The given example of vanity telephone number is a simple yet easy to recall contact number. Interested patrons will be able to recall your contact number without much effort because the product that they are looking for is already displayed in your phone number.
- Company name – This is one of the most common mistakes that many businesses commit when employing vanity numbers. They would display the name of their company on their contact number. Companies that have long been established and have an international business presence will be able to benefit from this type of vanity number, but startup companies will not. This is because callers are not yet familiar with the products that startup companies offer.
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